Live Gold Price Board and Customer Ordering App for Jewelers

A gold price board shows a gallery’s or exchange’s customers live rates for gold, coins and other items. When it is connected to an ordering app with a price lock, the customer can order at the rate they see with one tap and confirm exactly that number, even if the market moves at the same moment.

Every jeweler with regular customers knows the scene: the phone keeps ringing and everyone has the same question, “what’s the rate right now?”. Then the customer orders, the rate changes before the final confirmation, and the argument over “the rate you told me” begins. This article explains what makes a good gold rate board and ordering app, how a price lock resolves that dispute, and what daily routine you need to manage your rates.

What is a gold price board good for?

• Fewer repetitive calls: customers see the rate themselves and only call for real business.
• One rate for everyone: when everybody reads from the same board, salespeople stop quoting different rates.
• Transparency and trust: customers see the price trend and make better-informed decisions.
• Recorded orders instead of phone promises: every order is stored with its rate and time and can be followed up.

What should a good gold rate board display?

A board that lists every item in a jumble confuses customers instead of helping them. A few simple principles:

Grouping items and making the numbers readable on a phone matter more than anything else; most customers check the board on a small mobile screen, on the move.

How does price-lock ordering work?

A price lock means that when the customer taps buy or sell, the rate at that moment is locked for their order, and the figure they see for confirmation is exactly the locked figure. A hypothetical scenario, in Iranian toman:

1. In the app, the customer sees a hypothetical rate of 1,000,000 toman per gram of 18K gold and places an order to buy 10 g.
2. The rate is locked for their order: 10 g × 1,000,000 toman.
3. At that same moment the market rate hypothetically rises to 1,010,000 toman.
4. The customer confirms the order at the locked figure, and neither side argues about “which rate”.

Without a price lock the customer decides on one number and is faced with another. In a volatile gold market this is the biggest source of dissatisfaction with phone orders. Keep in mind that the final price of a finished piece includes making charge, profit and tax on top of the gold rate; we break those down in our gold jewelry price calculation guide.

Why does showing market open/closed status matter?

Outside trading hours, the rate left on the board may no longer be tradable. A live market status indicator tells the customer whether they can order right now, and helps the gallery avoid taking on commitments it cannot honor while closed or during sharp swings.

Who should have access to the customer app?

An ordering app is a trading tool, not a public website. It is best if only customers you know and who hold an account can sign in and place orders. Signing in with a mobile number and a one-time code is simple for the customer and removes the need to remember a password. An app that installs without an app store also removes a common obstacle for customers who cannot access the usual app stores, as is often the case in Iran.

A daily routine for managing your price board

1. Before opening: review the day’s announcement (hours, ordering rules) and make sure the market status is shown correctly.
2. When setting rates: make one person responsible for the day’s rate, and have every salesperson and every invoice read from that rate.
3. During the day: work through incoming orders in sequence, each at its locked rate.
4. During sharp swings: if the gallery’s policy is to pause orders, update the status and explain it in the announcement.
5. At closing: reconcile confirmed orders with invoices and customer accounts.

The crucial point is that the board and the accounting must not be two separate systems. When app orders land directly in the customer’s account, end-of-day reconciliation becomes a quick review instead of a long manual job. This matters even more for wholesalers who keep weight-based accounts with partners; see our guide to gold wholesale accounting as well.

Common mistakes when publishing rates to customers

Checklist for choosing a gold price board and ordering app

• Live rates for gold, coins and other items, grouped and readable on mobile
• A price trend chart
• Simple buy and sell orders with a genuine price lock
• A live market open/closed indicator
• An announcements area for rules, hours and phone numbers
• Access control: approved customers only
• Easy sign-in and hassle-free installation
• Orders connected directly to the accounting system and the customer’s account

For general criteria when comparing software, read how to choose the best gold accounting software.

The price board and customer app in Zaran

In Zaran jewelry store accounting software, the price board and customer app are part of the system itself, not a separate tool. These features are available from the Zaran Pro plan upward:

• Live rates for gold, coins and other items, grouped and easy to read, with a price trend chart and automatic checks on rate accuracy.
• One-tap buy and sell orders with a price lock: the customer confirms exactly the locked figure, even if the market moves at that moment.
• A live market open/closed indicator and gallery announcements (rules, opening hours, phone numbers).
• The app installs on the phone without an app store; customers sign in with their mobile number and a one-time code, and only customers the store approves can do so.
• Customer accounts with balances split into cash, gold and coins, transaction history, downloadable periodic statements and transfer tracking.

The Zaran Elite plan adds the manager’s trading desk, so the day’s rates and trades can be set and recorded quickly on a single screen. Customer tiers with different trading terms and customer behavior analytics are currently “coming soon”. To see where the price board fits among the other accounting features, read our complete guide to gold and jewelry accounting software.

Frequently Asked Questions

What is a gold price board?

A gold price board is a screen or app that shows a gallery’s customers live, grouped rates for gold, coins and other items, so they can check prices without phoning.

What does a price lock mean in gold ordering?

It means the rate at the moment the order is placed is fixed for the customer, and they confirm exactly that locked figure even if the market rate changes at the same moment.

Do customers need an app store to install the Zaran app?

No. The Zaran app installs on the phone without an app store, and customers sign in with their mobile number and a one-time code.

Can anyone place orders through a gallery’s app?

In Zaran, only customers the store has approved can sign in to the app, see the rates and place orders.

Which Zaran plan includes the price board and customer app?

The price board, chart, price-locked ordering and customer app are included from the Zaran Pro plan upward.

Ready to turn “what’s the rate?” calls into recorded orders at a firm price? Request a demo of Zaran’s price board and app.

Further reading

• How to Choose the Best Gold Accounting Software for Your Shop
• How to Calculate Gold Jewelry Price: Making Charge, Profit, VAT
• Gold Wholesale Accounting: Transfers and Weight-Based Settlement

Complete guide: gold and jewelry accounting software