Gold Rate Display Board & Ordering App for Jewelry Stores
Zaran’s gold rate board and customer app show your customers live prices for gold, coins and other items, grouped and charted, right on their phones, and let them place a buy or sell order with one tap at a locked price. It is available from the Zaran Pro plan upward and works hand in hand with Zaran’s jewelry store accounting.
Many gold shops still announce the day’s rate on a hand-updated board, a TV screen in the shop or scattered social media messages. Customers call to ask the price, staff answer in the middle of a busy shop, and by the time the customer decides, the market has moved. This page explains exactly what the rate board and customer app in Zaran gold and jewelry accounting software show your customers, how orders are placed, who can log in and how to get started.
A note for international readers: Zaran’s interface, both the staff system and the customer app, is in Persian (right-to-left, with the Persian calendar). It is built for gold shops that work in Persian.
Live gold rate display board: what do customers see on their phone?
Zaran’s rate board is designed to be easy to read, not crowded. When a customer opens the app, they see:
- Grouped live rates: prices for gold, coins and the other items your store offers, in clear, separate groups rather than one long mixed list.
- Price trend chart: customers can see whether the price is rising or falling and decide with a clearer picture.
- Live market open/closed indicator: before calling or visiting, customers know whether trading is possible right now.
- Gallery notices: your trading rules, opening hours and contact numbers are always within reach.
Rates are shown with automatic accuracy checks, so the aim is that a wrong number never reaches your customer. For a store whose reputation rests on the figure on its board, that matters. For a broader look at what a gold rate board does in a jewelry shop and what it should display, read our article on gold price boards for gold shops.
Buy and sell gold with one tap and a price lock
The key difference between the Zaran app and a simple display screen is that customers don’t just watch; they order. The flow is simple:
- The customer sees the rate for the item they want on the board.
- With one tap, they start a buy or sell order.
- The price is locked for confirmation, and the customer confirms exactly the number that was locked, even if the market moves at that very moment.
- The order is registered for your store and follow-up continues from there.
The price lock reassures both sides: the customer doesn’t worry that the figure changes between tapping and confirming, and the store doesn’t end up arguing over which price was agreed. In a market where prices can swing noticeably within minutes, making that single moment transparent removes a large share of the usual disputes between gold sellers and their customers.
A jewelry store app with no app store and one-time-code login
Getting an app onto customers’ phones is a classic headache for any jewelry store. Zaran’s customer app installs on the phone without an app store, so customers don’t have to hunt for it across different stores, and you don’t have to publish and maintain listings there.
Login is simple and password-free: the customer enters their mobile number and signs in with a one-time code. Importantly, the app is not open to everyone; only customers the store approves can log in and place orders. You always stay in control of who sees your rates and who trades with you.
The customer’s own account inside the app
Besides the board and ordering, an approved customer can also see their own account:
- Balances broken down by rials, gold and coins
- Transaction history with search and filters
- Downloadable periodic statements
- Tracking of transfers
That means fewer repeat calls along the lines of “how much do you owe me?” or “where is my transfer?”, and more time for your staff to sell.
How the rate board connects to jewelry store accounting in Zaran
The rate board and customer app are not a separate tool bolted on; they are part of the same system where your staff handle invoices, the cash desk and reports. Zaran records sales, purchase and wholesale invoices with exact calculation of weight, karat, making charges and price, converts karats automatically to a standard equivalent, and supports pricing per gram and per mithqal. Our gold and jewelry accounting guide covers this side in more depth.
When the board, the app and accounting live in one system, the balance a customer sees in the app comes from the store’s own accounts, with no manual copying from one place to another. On the Zaran Elite plan, a manager’s trading desk is added so the day’s rate and trades are set and recorded quickly on a single screen, together with automatic flagging of suspicious invoices, a full history of user changes and closing of financial periods.
Hand-updated or TV board vs. Zaran’s live gold rate board
The table below compares common ways of announcing rates with Zaran’s board and app. The first column is a general picture of common market practice; the second lists only features that exist in Zaran Pro and Elite.
| Topic | Hand-updated board / TV in the shop | Zaran live board and customer app |
|---|---|---|
| Where it is seen | Only inside the shop or in scattered messages | On approved customers’ phones, wherever they are |
| Rate freshness | Depends on someone changing it by hand | Live rates with automatic accuracy checks |
| Price trend | Usually just one number | Price trend chart |
| Market status | The customer has to ask | Live market open/closed indicator |
| Placing an order | By phone or in person, with room for price disputes | One tap, at a locked price |
| Customer account | By calling and asking staff | Rial, gold and coin balances, transactions and statements in the app |
| Access control | Anyone who sees the message | Only customers the store approves |
| Link to accounting | Separate from the store’s books | Part of the same Zaran accounting system |
Who is this gold rate app for?
Zaran is built for gold and jewelry galleries and stores, gold exchange dealers and wholesalers. The rate board and customer app are especially useful for:
- Stores with regular customers who keep calling to ask the rate.
- Wholesalers and trade partners who trade by weight with a set of regular counterparties and want orders recorded at a clear, locked price.
- Galleries that want their rules, opening hours and numbers always in front of customers.
- Gold and coin exchange dealers whose customers care about the price trend and whether the market is open.
Which Zaran plan?
| Plan | Best for | Rate board and customer app |
|---|---|---|
| Zaran Start | Accurate accounting for one store, 1 user | Not included |
| Zaran Pro | A complete store with app and rate board; up to 5 users with separate roles | Included: board, chart, price-locked orders, customer account and statements |
| Zaran Elite | Large galleries, with as many users as needed under contract | Included, plus the manager’s trading desk and anti-fraud controls |
If you only need accounting today, you can begin with Start and upgrade to Pro whenever you want to give customers the board and app; each plan includes everything in the plan below it.
How to set up a gold rate board and app for your jewelry store
- Request a demo: fill in the Zaran demo form and the P-Soft team will arrange a time with you.
- Review your needs: decide on the number of users, the kind of trading you do (retail, wholesale, coins) and which customers should have app access.
- Choose a plan: the rate board and customer app need at least the Pro plan.
- Set up items and counterparties: items are defined with your own coding, and approved customers are registered in the system.
- Introduce the app to customers: approved customers install it without an app store and log in with a one-time code.
On the Pro plan, phone support and setup help are available alongside P-Soft’s official support channel. To understand how a gold price is built up from rate, making charges and profit, see our gold price calculation guide.
Frequently Asked Questions
Which Zaran plan includes the gold rate board?
The rate board, trend chart, price-locked ordering and customer app are included from Zaran Pro upward; they are not part of the Start plan.
Do customers need an app store to install the app?
No. Zaran’s customer app installs on the phone without an app store, and login is by mobile number and one-time code.
Can anyone log in and place an order?
No. Only customers the store approves can log in, see the rates and place orders.
What exactly does the price lock do?
When an order is placed, the price is locked and the customer confirms exactly that locked figure, even if the market moves at that moment.
Is the Zaran app available in English?
No. Zaran’s staff system and customer app are in Persian, designed for gold shops that operate in Persian.
Want to see the live rate board and gold ordering app for your own store’s customers? Request a Zaran demo and the P-Soft team will arrange a walkthrough with you.
